It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

The archetypal Tumblr aesthetic is difficult to describe, but it’s like the combination of a clumsy graphic collage made out of a Windows 98 screensaver, photos of Greek statuaries, and a ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination. IE 11 is not supported.