Tropicana Twister’s new Juicy Burst orange juice variant is as close as you’ll come to the actual fruit, right down to feeling its tasty little orange sacs burst with every mouthful.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.

In 2023, Tropicana beat out Coca-Cola’s Simply brand in refrigerated orange juice dollar sales, per Statista, but not by much ($969.1 million compared to $887.2 million).

Tropicana Products Inc. is building an extension to its local fruit-squeezing factory to introduce a new, reduced-acid orange juice for people sensitive to citric acid.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.