It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

At the e4m Connected TV Conference, industry leaders explored how streaming platforms are transforming entertainment ...

Today’s most effective creative teams are hybrids. They know how to shape prompts, remix outputs and blend machine efficiency ...

But with AI, you can automate tedious tasks, make smarter decisions, and create personalized experiences that keep customers ...

The captive portal, or WiFi login page, can become a valuable marketing tool that attracts users and boosts income.

AI agents built specifically for marketing get past the limitations of batch-and-blast emails, triggered journeys, calendar ...

Simplify Enhanced Income ETF suffered the worst drawdown among peers, contradicting its 'lower volatility' marketing claims.

That means asking new questions, gathering new data, and broadening the scope of what we measure. Because if we only measure ...

Building upon its efforts to expand consumer marketing beyond the traditional, Insulet designed a superhero comic to ...

Whether it's Unilever using digital twins, Nestlé optimising supply chain efficiency, Mondelēz using generative AI in ...

A summer of sport is about to kick off, and fans are engaged in the action more than ever. And now, as tech ups its game too, ...