It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

At the e4m Connected TV Conference, industry leaders explored how streaming platforms are transforming entertainment ...

Today’s most effective creative teams are hybrids. They know how to shape prompts, remix outputs and blend machine efficiency ...

But with AI, you can automate tedious tasks, make smarter decisions, and create personalized experiences that keep customers ...

We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for ...

Simplify Enhanced Income ETF suffered the worst drawdown among peers, contradicting its 'lower volatility' marketing claims.

If you ever wonder how some businesses just magically transform their online presence overnight, then you’re in the right place. In this article, we’ll dive ...

Building upon its efforts to expand consumer marketing beyond the traditional, Insulet designed a superhero comic to ...

Whether it's Unilever using digital twins, Nestlé optimising supply chain efficiency, Mondelēz using generative AI in ...

A summer of sport is about to kick off, and fans are engaged in the action more than ever. And now, as tech ups its game too, ...