The biggest crowd-pleaser of the three at this year's Watches and Wonders event in Geneva was the baby of the bunch, the ...

There’s precision, and then there’s whatever Grand Seiko just pulled off in Geneva. Fresh out of Watches & Wonders 2025, the ...

There is much to be said for the comfort and clear legibility of a well-made mechanical timepiece, whatever the requirements ...

This will either blow up on Instagram when an NBA superstar wears it on camera or require a slow grind of expensive marketing ...

An exhaustive guide to all the names worth your time, from age-old Swiss institutions to homegrown American upstarts.

In 2024, America accounted for one-sixth of the global Swiss watch market ... the Ultra is a purist deep-sea diving watch, with an upsized 43-mm case in titanium, enlarged, high-contrast dial ...

Nonetheless, the privately owned Swiss watch company has taken this season ... The Diver [AIR]’s titanium and carbon fiber case, hollowed-out titanium movement and elastic fabric strap are ...

In 2024, the U.S. was the largest market for Swiss watch exports, growing 5 percent year-on-year ... priced 8,900 euros for a ...

Here’s a curated recap of major new releases, from Rolex to Tudor, at the Watches and Wonders 2025 in Geneva, Switzerland ...

Check out Esquire’s picks of the most headturning timepieces at Watches and Wonder 2025, including a new Oyster Perpetual ...