With over 660,000 copies sold and viral traction on Xiaohongshu and Bilibili, Sultan’s Game shows that great gameplay still ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. With its recent high-profile "Red cat" initiative, in partnership with ...

It’s truly a joyful experience,” Huang Wei told NBC News after his social media video helped prompt an investigation by ...

Look no further. Quanzhou, a port city located in China’s Fujian province, is the answer. Plus, Xiamen Airlines can get you ...

Over the past year, I have joined the rapidly increasing community taking up climbing: whether at indoor gyms or outdoor ...

Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions.

Thailand’s spa and aromatherapy brand, Divana, recently launched its fandom marketing strategy, highlighting its first brand ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

The moo ping is not really moo ping at all. Instead of marinated pork slices grilled on a skewer, it is a deep-fried patty ...

Clips seen as providing early glimpse of scale and symbolism expected when China marks its 80th World War II Victory Day on September 3.

Discover how table tennis is becoming a trendsetter in fashion and lifestyle. From retro looks to streetwear, the serve on ...