When your marketing funnel is ready, you can start a campaign to drive prospects into the funnel by running ads and further optimizing your landing pages to boost visibility.

Once celebrated for its simplicity, the marketing funnel model now falls short in mapping the intricate, non-linear journey of the modern consumer.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality.

B2B content marketing can be a powerful strategy for filling and optimizing the B2B purchase funnel, helping to generate leads, nurture them, and convert them into customers.

If you're in the early stages of building a business, my advice is simple: start where it counts. Let your marketing efforts be shaped by outcomes, not assumptions.

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.

Influencer marketing has evolved by leaps and bounds since its earliest days. What was once a fringe marketing tactic is now a full-blown, full-funnel strategy, where brand messages and product ...

FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AI From research and ...

Snappy Kraken and Nitrogen have a complete lead generation funnel using the risk questionnaire and leveraging the martech firm's automation expertise.