1. Awareness: The first part of the funnel involves creating a presence for your business. At this stage, the aim is to create interest in your product by introducing prospects to it. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in ...

At that point (and probably earlier in the funnel, during the evaluation stage) it would make sense to get case studies about your service or product into their hands. For more about the B2B content ...

Marketing strategies have long been focused on creating awareness, increasing consideration, and driving conversion. Usually, this is visualized as an upside-down triangle, or a funnel, intended ...

Building the marketing engine that makes full-funnel performance media possible and successful should always be a top priority. Brands must make sure they understand how their data, content, channels, ...

Influencer marketing has evolved by leaps and bounds since its earliest days. What was once a fringe marketing tactic is now a full-blown, full-funnel strategy, where brand messages and product ...