Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

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Roblox is further blurring the line between digital and physical ... to generate commerce sales for a mix of digital and physical goods in the six figures during the first few weeks of availability.

and while buyers turned down outrageous six-figure Robux offers, some were willing to cough up sizable sums for the coveted bag. One user paid roughly $4,115 USD, or 350,000 Robux, for the Roblox ...

According to Music Business Worldwide, Warner has invested an “eight-figure sum” in the company. The proceeds from the financing will “advance Roblox’s growth initiatives and mission to ...