The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Cybertruck emerged as the bestselling electric pickup in the U.S. over Q2 2024 as production ramped up and the company focused on fulfilling the backlog of orders.