If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

That’s because the supermarket is removing its iconic logo from Bags For Life ... There are five limited-edition bags (Picture: Tesco) This new campaign will take over from the Food Love ...

Ms Hardcastle said that while it was understandable Tesco was disappointed by the court's decision, it represented a marketing opportunity for the supermarket to design a "really clever" new logo ...

Tesco has unveiled a fully integrated campaign titled ‘It’s Not A Little Thing. Its Everything’ celebrates the crucial part food plays in everyday moments and sees a continuation of the logo being ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

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Tesco has launched a new marketing campaign that highlights the emotional impact of food. Called 'It’s not a little thing. It ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

Tesco is moving on from its seven-year 'Food loves stories' to, well, more food love stories with 'It’s not a little thing. It’s everything” from BBH showing how food ties families and communities ...