The governing body of women's tennis has a new logo, ... Tennis dynasties and rivalries are also key to this kind of cut-through. Since the WTA was founded in 1973, ...

So, grab your tennis whites, Pimm’s, and a bottle of sun cream, and get ready to make a racket as Wimbledon returns for 2025.

A new logo and "WTA For The Game" campaign, rolled out on Wednesday, will take the tour and its hundreds of competitive, passionate pros into 2021 with aplomb while retaining its purple motif.

Wimbledon is nearing its end and taking a whole lot of joy with it. If you're a tennis fan, you might have an encyclopaedic ...

Over 6,000 restrings, tiny variances in string tension and customized logos: How Wimbledon gets its stars' rackets ready for ...

On which Tara Moore, a British tennis professional, pitched in with her thoughts on the new WTA logo, writing: “I heard this “rebrand” costs 6 figures too.. they say they have no money but ...

Chermayeff & Geismar & Haviv created the more minimal version of the logo to bring the 50-year-old United States Open Tennis Championships into the digital age and give it a more "youthful appeal ...

DOHA, Qatar (AP)—The women’s tennis tour has unveiled a new logo at the season-ending WTA Championship that aims to shift the spotlight from sponsors to the tour itself.

As part of an overall revamp that also includes a new logo and a new marketing campaign called “WTA For The Game,” the women’s tour will relabel its main events starting next year as WTA ...

Felix Auger-Aliassime launching his own new logo has prompted a reaction from renowned tennis writer Pete Bodo. The 73-year-old feels that the Canadian is growing his personal brand without having ...

THE official sponsorship logo for this year's Hong Kong Salem Open tennis tournament has been redesigned in a move anti-smoking campaigners claim exposes a loophole in new tobacco advertising laws.