Tennis fans and players did their best to stay cool on the opening days of the Wimbledon tournament in London. Athletes ...

Frances Tiafoe Is Making Tennis Cool Ahead of the U.S. Open, the American star reflects on the retirement of his “big sis” Serena Williams and his unconventional path to the sport. By Emily ...

Returning to the U.S. Open after last year’s electric run and crushing defeat, the boundary-busting American thinks he can win it all — and make tennis cool.

"Tennis is cool, and it can be hot and fun," Rachel Stuhlmann says. ... and taking pictures on tennis courts,” said Stuhlmann, who is a big fan of British tennis player Andy Murray.

So Riddle, who is on a mission to “make tennis cool again” has posted photos from her US Open experience, showing off her fantastic style and all of her beautiful friends.

“I’ve had a couple tennis players say, ‘Thanks for making tennis sexy’ or ‘making tennis cool.’ And I was like, I feel like tennis has always been cool and sexy, but I’ll take it.

Iga Swiatek reacts to a point at the Australian Open. / Robert Prange/Getty Images Iga Swiatek is advancing to the third round of the Australian Open after easily beating Rebecca Sramkova, 6-0, 6 ...

I Wish Tennis Wasn’t So Cool Between the US Open, Challengers , and an endless stream of fashion collaborations, it feels like the whole world is rallying behind the sport and style of tennis.