When shopping for baby gifts, everyone knows that blue is for boys and pink is for girls. ... Study: Why Girls Like Pink. 2 minute read. Coco Masters. August 20, 2007 12:00 AM EDT.

While a big study earlier this century suggested that there is something innate in girls that attracts them to pink — possibly going back to hunter-gatherer days — more research shows that ...

Boys like blue, girls like pink and there isn’t much anybody can do about it, researchers said in one of the first studies to show scientifically that there are gender-based color preferences.

Cultural norms may also shape colour preferences. In cultures where pink is considered the appropriate colour for a baby girl and blue for a baby boy, babies become accustomed from birth to ...

The long-held notion that girls prefer pink while boys prefer blue may hold some truth, suggests a new study. And moreover, there might be a biological basis for why women prefer pink – or at ...

Pink and blue became girl and boy colors because of marketing trends. ... A second study from 1994 suggested the color pink was associated with positive reactions like happiness or excitement.

Maybe little girls' preference for pink goes beyond Disney princesses and Barbie. Researchers says they have scientific proof that women are instinctually drawn to pinks and purples because their ...