And unlike emojis — a static and limited set of images — GIFs can intersect with moments of pop culture that convey a far broader range of sentiments (and inside jokes).

Animated GIFs have been a mainstay of the web for decades now. For a while they fell out of fashion, but their resurgence has been the making of Tumblr, Buzzfeed and their ilk. Now, in a “well ...

Animated GIFs are incredibly popular on social media and communities like Reddit. ... transforming a static image into a flowing GIF in anywhere between five to 30 minutes.