The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The LSU football program is planning to sell jersey advertisements with approval from the NCAA. A move that will go over well ...

Texas State is joining the Pac-12, giving the rebuilding conference the eighth football-playing school it needed to maintain ...

Oklahoma State chosen to host NCAA men’s basketball, men’s golf, cross country championship events Several national championships and NCAA tournament events are coming to Stillwater, Oklahoma.

Penn State men's lacrosse ralled from an early deficit with a five-goal second quarter to defeat Colgate 13-11 in the opening round of the NCAA Lacross Tournament.

Iowa State is adding another version of the popular script 'Cyclones' logo helmets to its rotation for the 2025 season.

The school sent its preferred logos to the NCAA, and those have been used on all other Frozen Four platforms, ... Boston University (23-13-2) vs. Penn State (22-13-4), ...

An athlete stands near an NCAA logo during a softball game in Beaumont, Texas, April 19, 2019. ... Current state law allows students to have NIL agreements only with third-party brands.

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...