In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

AI is coming to the search engines at – and fundamentally changing the internet. Oliver Diedrich believes that these are bad times for online diversity.

A global ChatGPT outage has the world's most popular AI chatbot tongue-tied, leaving users with errors instead of answers ...

They don't "want" them, they "need" them. That's the power of advertising. Advertisers carefully craft messages to turn wants into perceived needs. Think of all the things we consider necessities ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

sydney.edu.au Tobacco advertising, promotion and sponsorship (TAPS) bans are a cornerstone of comprehensive tobacco control laws. Global progress in implementing TAPS bans has been enabled by the ...

Snowflake Intelligence, launching soon in public preview, allows non-technical users to query and act on structured and ...

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand ...

Despite the mundane sounding name, it is reportedly the first sovereign full-stack AI ecosystem in the region. Bernama cites the deputy minister as saying that its launch “marks an important step in ...

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. Ad-supported tiers are ...

The companies behind AI models are keen to share granular data about their performance on benchmarks that demonstrate how well they operate. What they are less eager to disclose is information ...

Possibly through Facebook pages, groups, and even ads." As of writing, it's not known who is behind the campaign, although the threat actors have set up over 100 fake websites and malicious Chrome ...