In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

AI is coming to the search engines at – and fundamentally changing the internet. Oliver Diedrich believes that these are bad times for online diversity.

A global ChatGPT outage has the world's most popular AI chatbot tongue-tied, leaving users with errors instead of answers ...

They don't "want" them, they "need" them. That's the power of advertising. Advertisers carefully craft messages to turn wants into perceived needs. Think of all the things we consider necessities ...