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"We need to stop calling it Incognito and stop using a Spy Guy icon." I Spy. Google is at the center of an icky lawsuit, filed in May, that alleges the Silicon Valley giant misled the public about ...

Chrome has had a privacy option since 2008, but it wasn’t until 2015 when Google changed it to incognito mode and introduced the now-famous spy guy icon. What Google says is clear can seem ...

“We need to stop calling it Incognito and stop using a Spy Guy icon,” one Google engineer wrote in 2018 with a link to the study about users overestimating Incognito’s protections.

When you use Chrome's incognito mode, you're preventing the browser from saving your browsing history and other private data, as well as preventing Chrome from recording your browsing session.