Compared to last year's Wrapped, this year's seemed much less personalized. It didn't include Spotify's Sound Town feature, showing fans what towns around the world aligned with their music tastes ...

With a variety of background colors and gradients ... Albeit, all of which had to match Spotify's aesthetic, which it calls ...

As part of the launch, the streamer is debuting several new "expressive" logos that lean into punk, coquette or Western aesthetics. Spotify Wrapped was released Wednesday at 8 am ET Dec. 4.

To get to this final aesthetic version, Spotify tested several distinct-looking ... and isn’t as much in the way when you have a white background,” she added. Kadir likened it to a movie ...

Beyond recommending artists and songs, DJ provides background about what it plays for you. Spotify also announced ... eye-catching aesthetic to match the mood of an album. For those just starting ...