The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding ...

The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was ...

American motorcycle engineer genius Erik Buell designed and built two-wheeled machines for nearly half a century. He cut his teeth at Harley-Davidson in 1979 after earning his engineering degree, and ...

Portland's WNBA franchise debuted its old brand in a new context. Roughly a month after local reporter Sean Highkin uncovered ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Golden State Valkyries break down the meaning behind their court design and logo The first thing fans will see when they walk into Chase Center this summer is the Valkyries brand new playing court.

Oklahoma City Thunder unveil official Game 7 playoff T-shirt, featuring bold "THUNDER UP 2025" design in partnership with OG&E.

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo ...