The rave-ready pop-up celebrates the launch of Sour Patch Kids Glow Ups, a new limited-edition strawberry-watermelon gummy laced with edible confetti that literally glows under blacklight.

Well, Sour Patch Kids Glow Ups — the brand’s new strawberry-watermelon flavored candy featuring edible confetti that glows under blacklight thanks to a flavorless turmeric extract.

Hally Hair is bringing an edible surprise to all Gen Z ravers and concert enthusiasts. The accessories and hair dye company, founded by Kathryn Winokur in 2021, has partnered with Sour Patch Kids ...

Cannabis retailer INSA bought dozens of hemp products off the shelf and found that they’re often mislabeled, marketed to kids ...

High Point University students and faculty recently shared fun science activities with local children and families at the ...

Easthampton, Mass. medical marijuana dispensary INSA recently released a study that found mislabeled and potent hemp products are widely available to all.

The charming brick storefront on Littleton’s Main Street doesn’t try to hide its sweet identity – the vibrant pink awning ...

The SOUR PATCH KIDS® Watermelon beverages are here for a good time, not a long time—so get your hands on them while they last.

Promotion Location: Sour Patch Kids Glow Ups Backlight Party in Brooklyn, New York (the “Event”) Limit one (1) entry per Entrant per Promotion Entry Period.

In partnership with the iconic SOUR PATCH KIDS® brand, Jack is introducing a tangy, refreshing drink lineup that brings the unmistakable SOUR THEN SWEET® experience to your cup.

Well, it looks like Mondelez International gets it, too. They’re tapping into that tube-powered nostalgia and launching Sour ...