Cider is made of apples so it seems fitting that Somersby, the cider brand produced by Danish brewer Carlsberg, taps up the tech company Apple for an ad that is delighting viewers on YouTube. In a ...

TORONTO, May 30, 2013 /CNW/ - Last summer's cider sensation can officially say that it is the apple of the LCBO consumer's eye. The LCBO awarded Somersby Apple Cider with the Best New Product ...

So apparently hard cider is on the upswing. While we’re pretty sure that people aren’t quite over craft beer (we know we aren’t), there’s definitely room for hard cider to make its way ...

Carlsberg will expand the Somersby cider portfolio with the addition of a new draft Strawberry & Rhubarb flavour, the beer and cider giant has revealed.

This case study explains how Carlsberg promoted its Somersby Aple Cider brand in Malaysia by asking people to give books to the underprivileged.

Somersby has been named the official cider partner of the 2023 Australian Open.The announcement:Australia’s favourite cider Somersby is bringing a new take to Melbourne Park as the official ...

Somersby, the cider brand owned by Danish brewing firm Carlsberg, has just launched in the U.K. And, rather than take the road traveled by most cider brands, emphasizing its organic apples, its ...

Carlsberg—which houses its namesake lager brand as well as Somersby cider and Garage alcopop brands under its Beyond Beer segment—said Monday that it is offering 1,315 pence for each Britvic ...

There’s nothing better than a bottle of cold cider. Except when it’s a free bottle of cold cider. For the month of April, Somersby will be giving away 25,000 bo ...

Consumers were certainly not hard-pressed to find a cider brand on shelves this season. At least three new alcoholic fruit-flavoured beverages entered Canada at the start of the summer – Alexander ...

A British cider company's latest advert mimics Apple's ads, complete with plinky-plonky music.

Somersby cider's new commercial cleverly features an Apple Store, blending humor with branding.