Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.

Michelle Obama urged parents to be tougher on kids' social media use, comparing it to addiction and emphasizing long-term benefits over instant gratification.

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

Influencer marketing is an unintended consequence of the social media revolution. Platforms like YouTube and TikTok allowed ordinary people to build followings—and, in a way, become celebrities.

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The Love Island USA season 7 cast doesn’t have access to their phones while filming in Fiji — so who is posting from their social media accounts?

Digital Marketing Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.