News

Monetizing Retail Media Networks: A Strategic Framework For Retailers
In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...
How Retail Brands Are Bringing Play To The In-Store Experience
From the skateboard ramp that dominates the Vans store in London’s West End to Glossier’s selfie room in its eye-catching ...
Walmart Needs To 'Plus' Up Its Game; I Am Not Buying Until They Do
Walmart struggles to match Amazon's growth in memberships and ads, limiting its competitive edge. Click here to find out why ...
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Convenience Retailers Explore Options for Retail Media Networks
With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for CPG suppliers to ...
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7-Eleven's in-store radio provides another ad format for its retail media ecosystem
The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail ...
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An AI video ad is making a splash. Is it the future of advertising?
Oddball details fill the screen, like a sign reading "Fresh Manatee." "Kalshi hired me to make the most unhinged NBA Finals commercial possible," the video's creator, P.J. Accetturo, said on X. The ...
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An AI video ad is making a splash. Is it the future of advertising?
A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI.