Pop Mart's success helped transform the blind box into a mainstream commercial phenomenon. Characters like Molly, Skullpanda and Dimoo became instant hits, combining Japanese kawaii aesthetics ...

POP MART is one of the biggest toy sellers out now. Appealing to the young adult audience, it is famous for its blind boxes. Occasionally, POP MART will release new themed blind boxes (MOLLY, ...

WHAT started as mere curiosity about “blind boxes” quickly spiralled into a passionate hobby for a former engineer.

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back for more.