White clothing was enforced at Wimbledon from the 19th century, in part because it covered up unwelcome signs of sweat. White clothing was also seen as cooler in the summer heat.

The dress code at Wimbledon's all-grass courts is notoriously strict, and even the tennis players have specific requirements, including to wear all white.

Around $885,000 in sponsorship was given for the Army’s 250 Anniversary festival, according to a spokesperson.