It's got the best of both worlds: buildable, skin-perfecting coverage that holds its ground when the heat is on.

Elf Skin has announced a roast-style comedy special to spotlight the brand's Suntouchable SPF line. Trailers for the special will be shown at Tribeca.

SKIN, a brand from e.l.f. Beauty, is putting SPF denial on notice with the premiere of" Sunhinged," a comedy roast of epic proportions— directed at none other than the Sun itself. Made original ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago.

The Ranger Doom Slayer skin in Doom The Dark Ages is now up for grabs through a collaboration with Prince St Pizza.

Shoppers rave e.l.f. Holy Hydration! Triple Bounce Serum makes skin ‘bouncy and glowy’—hydrated, smooth, no breakouts. Grab it now for just $12!

LookFantastic shoppers are snapping up a gel cream that leaves skin so moisturised it looks 'like glass'. Avène Hydrance Aqua-Gel would typically cost £25.25 but is now half price at £12.63.