Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Icons for the smartphone apps Xiaohongshu and TikTok are seen on a smartphone screen in Beijing, Tuesday, Jan. 14, 2025. (AP Photo/Andy Wong) ...

Americans are flocking to Xiaohongshu as a potential TikTok ban looms in the US. Xiaohongshu, known as RedNote, offers similar short-form video content to TikTok. The app, founded in 2013, reached ...

Xiaohongshu and Lemon8 have jumped to the top of Apple's App Store as TikTok moves closer to being kicked ... which uses a bright red icon, ... is required to share user data if asked to do ...

Icons for the smartphone apps Xiaohongshu and TikTok are seen on a smartphone screen in Beijing, Tuesday, Jan. 14, 2025. (AP Photo/Andy Wong) By FU TING and DAVID COHEN, Associated Press ...

Xiaohongshu, in particular, encourages users to share more. Luo said Xiaohongshu rewards weekly content creators with “traffic coupons” that push their posts to more users: “When I publish ...

Xiaohongshu launched in 2013 primarily as a social e-commerce platform and has largely hosted online shopping, beauty, and styling content, according to Jing Daily. (Functionally, there isn’t ...

With a TikTok ban set to go into effect in the U.S. on Sunday, social media users in the U.S. are migrating to Xiaohongshu, also known as ‘REDnote.’ ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Icons for the smartphone apps Xiaohongshu and TikTok are seen on a smartphone screen in Beijing, Tuesday, Jan. 14, 2025. (AP Photo/Andy Wong) AP ...

Click to share on Facebook (Opens in new window) Facebook; ... Icons for the smartphone apps Xiaohongshu and TikTok are seen on a smartphone screen in Beijing, Tuesday, Jan. 14, 2025.

Headquartered in Shanghai, Xiaohongshu was founded by friends Charlwin Mao and Miranda Qu in 2013 as a way for Chinese netizens to share snippets of their lives.