NBA season. On the same day LeBron James and eldest son Bronny made history by becoming the first father-son duo to play in ...

Long before he was hoisting trophies or signing the richest deal in NBA history, Shai Gilgeous-Alexander (SGA) was known for ...

NBA Finals and regular-season MVP Shai Gilgeous-Alexander signed a four-year, $285-million contract extension. How does it compare with NFL and MLB megadeals?

A person with knowledge of the deal says Oklahoma City Thunder star Shai Gilgeous-Alexander has agreed to a four-year contract extension.

Having attended all the shows, visited showrooms, explored “experiences”, and even tried on several pairs, I've curated the ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Converse announced that following Tuesday’s championship parade, fans can pick up the SHAI 001s at the SGA MVP mural in ...

Converse honored Shai Gilgeous-Alexander with gold sneakers and new commercials after winning the 2025 NBA Finals MVP.

Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

Shai Gilgeous-Alexander shoe Ahead of Gilgeous-Alexander's third consecutive All-Star start in 2025, Converse unveiled the SHAI 001, Gilgeous-Alexander's first signature shoe, in a "Butter" colorway.

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form lasting bonds in a year.