Shoes are deeply rooted in basketball culture. NBA stars have long donned signature shoes as a way to market themselves, ...

Shai Gilgeous-Alexander and Anthony Edwards have an off-court feud brewing originally appeared on The Sporting News. Add The ...

Adidas enlisted Katt Williams to promote Anthony Edwards' latest sneakers in a video dissing Shai Gilgeous-Alexander's ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander debuted the Converse SHAI 001 'Banner' on NBA Opening Night.

After being announced in the NBA superstar cast, Netflix executives lucked out. Gilgeous-Alexander turned into their top ...

Shai Gilgeous-Alexander celebrated the culmination of a championship season by taking the court in a special player-exclusive ...

Anthony Edwards dropped a brutal dig at reigning MVP, Shai Gilgeous-Alexander, in the latest commercial for signature ...

Basketball shoes have evolved significantly since their inception. Initially designed for performance, these shoes have transformed into a fashion statement and a means of personal expression for ...

Minnesota Timberwolves star Anthony Edwards didn’t just unveil a new sneaker Friday. He also reignited one of the NBA’s ...

Adidas has been known for its innovative and sometimes provocative advertising campaigns, and this latest one is no exception. The ads featuring Anthony Edwards have been powered by the slogan ...

At this point, getting a pair of the SHAI 001 shoes must feel like hitting the jackpot. Shai Gilgeous-Alexander's signature shoe has been a hit, to say the least. Lines at stores and online have been ...

OKC Thunder superstar Shai Gilgeous-Alexander seems to get better each season. He credits that to his offseason training.