Shoes are deeply rooted in basketball culture. NBA stars have long donned signature shoes as a way to market themselves, ...

The Oklahoma City Thunder are just two games into the regular season and an off-court beef is already brewing between Shai ...

OKC Thunder star Shai Gilgeous-Alexander arguably has the hottest signature sneaker on the market. Here's why.

Alexander's first signature shoe will be released worldwide on Oct. 2. Here's the meaning behind the Converse Shai 001.

Oklahoma City Thunder guard Shai Gilgeous-Alexander debuted the Converse SHAI 001 'Banner' on NBA Opening Night.

The day finally arrived. After months of anticipation, Shai Gilgeous-Alexander saw his "SHAI 001: BUTTER" be released to the public. The Converse signature shoe has received hype over the last few ...

Shai Gilgeous-Alexander celebrated the culmination of a championship season by taking the court in a special player-exclusive ...

From start to finish, Shai Gilgeous-Alexander dominated the 2024-25 NBA season. Not only did Gilgeous-Alexander win the MVP award and lead the Oklahoma City Thunder to a Championship, but he did it ...

OKC Thunder superstar Shai Gilgeous-Alexander's first signature sneaker, the Converse Shai 001, will release its first colorway at 9 a.m. CT on Sept. 4. The "Butter" Shai 001 is a limited-edition ...