I found this example of gamification gone wild lurking in the dark corners of our spam filter. Razor blade company Schick is running a promo called Play it Smooth in collaboration with the video game ...

BOSTON -- The battle of the blades is becoming even more cut throat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year a bid to slice ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

PROTECTION YOU CAN FEEL – Schick Hydro razor blade refills are designed with comfort coating for an easy glide and close shave, with Skin Guards on every blade that protect against irritation. MAXIMUM ...

Schick's cutting-edge technology for razors is anything but, its rival Gillette claims in a patent infringement lawsuit. In the federal lawsuit filed Monday in U.S. District Court in Connecticut, ...

Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...

After 2 1/2 years of legal suits and countersuits, the nation's two largest razor rivals have settled most of their differences out of court, a whisker short of the trial. Gillette Co. and Schick ...

(Reuters) - Procter & Gamble Co's Gillette unit on Monday sued the maker of Schick razors for the second time in 13 months, seeking to stop its sale of razor blade cartridges designed to fit ...

The Edgewell Personal Care Schick corporate offices on Leighton Road in Milford. MILFORD – The parent company of razor manufacturer ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...