A pop-up store featuring the characters from Piapro and Sanrio will open up in Tokyo Station. Goods include shirts, keychains, and more.

Japan has transformed Oita Airport into a kawaii wonderland that will make Sanrio fans swoon. The newly rebranded Oita Hello Kitty Airport officially opened on April 13, 2025, as part of the ...

Sanrio is the company that owns the brand and character Hello Kitty. So, Hello Kitty falls under the Hello Kitty umbrella, ...