Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts ...

And brand consistency isn’t just about logos and colors; it’s also about the image and character you convey in your content. If you don’t have a style guide already, don’t beat yourself up.

Brand style guides clearly state the creative, contextual and even emotional nuances of a brand, and when used by influencers they also distinguish their personal brands from their peers.

So, whether you're rebranding or just getting serious about presenting a coherent brand identity, you'll need a style guide. Try this AI brand-builder tool to help you get started. More Resources on ...

These brand style guides define the look, feel and voice of our armed forces. Like most large organizations, the Army has its own official style guide that dictates its look, feel, and voice. Here ...

Brand Style Guides: Contents and Process. BSGs vary greatly. They can be as short as a simple one-page statement showing the logo and colors or a detailed 35-page document.

HONG KONG - Most companies have a brand style guide, but few are prepared with an experience style guide for their products and services. This has to change in an era where successful brands like ...