Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts ...

And brand consistency isn’t just about logos and colors; it’s also about the image and character you convey in your content. If you don’t have a style guide already, don’t beat yourself up.

HONG KONG - Most companies have a brand style guide, but few are prepared with an experience style guide for their products and services. This has to change in an era where successful brands like ...

These brand style guides define the look, feel and voice of our armed forces. Like most large organizations, the Army has its own official style guide that dictates its look, feel, and voice. Here ...