KANSAS CITY – The highly regulated pet food industry continues to gain attention as consumers put as much, if not more, consideration into their pet’s health, diet and wellbeing as they do for their ...

A crisis never seems to occur at 11:30 a.m. on a Wednesday when your management team is already huddled for a regular meeting. Accidents, storms, outages and fires all seem to happen in the wee hours ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

When tensions are high, we’ve seen that brands don’t always get it right. Brand teams are comprised of humans, who are known to make mistakes occasionally when in a panic-level situation. But there is ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...