Salla, the self-proclaimed coldest town in Finnish Lapland, announced on Tuesday that it will bid to host the 2032 Summer Olympics as part of an awareness-building campaign to draw attention to ...

Fast Company's 2022 World Changing Idea for Advertising: Called Salla 2032, the campaign to host the summer Olympics in the Arctic city illustrated the very real consequences of climate inaction.

Temperatures in this Finnish town hardly ever reach 70 degrees, even in the hottest part of the year. But Salla has its reasons for making a bid for the 2032 Summer Games.

The Lapland town of Salla has launched a tongue-in-cheek campaign to host the summer 2032 Olympics. The video depicts locals taking part in summer Olympic sports, with the underlying message that ...

Salla, the self-proclaimed coldest place in Lapland located just north of the Arctic Circle, launched the international “Salla 2032 Summer Games Candidate City” campaign this week complete ...

Salla, which claims to be the coldest town in Finland, has launched a parody bid to host the 2032 Summer Olympics, as part of efforts to raise awareness of global warming.

One of the coldest places on earth has put together a bid to host the 2032 Summer Olympics. Salla, Finland, which is in the Arctic Circle, bid with the purpose of putting together an awareness ...

Salla, the self-proclaimed coldest town in Finnish Lapland, announced on Tuesday that it will bid to host the 2032 Summer Olympics as part of an awareness-building campaign to draw attention to ...

Salla will bid to host the 2032 Summer Olympics as part of an awareness-building campaign to draw attention to the consequences of global warming.