Read our SAP CRM review to learn about pricing, features, and more. Discover how SAP’s CRM can benefit large enterprises with complex needs.

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position.

But SAP's re-entry into the CRM space is also an indication of a growing trend that should be noticed by leaders at companies of all sizes: vendor brands usurping product brands.

The average SAP AG price target of $162.50 implies 25.2% upside potential to current levels.Bottom LineIt is evident that both CRM and SAP are observing increasing momentum from their cloud offerings.

SAP's chief has some valid points and perhaps CRM needs reinvention. The question is whether SAP has the next-gen CRM approach or is it a robotics process automation player.

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP is already the second placed vendor in terms of CRM market share, according to some 2016 Gartner research. Other major players in the market are Microsoft with Dynamics 365, Adobe and Oracle ...

Conclusion: Neutral on CRM and SAP Both companies look like solid long-term plays that are trading around the top of their recent ranges. Unfortunately, stock-based compensation is also a critical ...

SAP is taking more control: From the new Business Suite to the Business Data Cloud and the AI apps, everything is to be pre-configured in the cloud.