In summary, marketing a small retail business involves a creative, multichannel approach. In-store merchandising, Meta ...

With an effective retail marketing strategy, you’ll have everything you need to Price, Place, and Promote your Product, attracting more customers to you!

Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

If you run a retail store, you almost have no choice but to market. Marketing gives you your best chance at sales success. Here are retail marketing ideas for beginners to ensure that your store ...

Retail media, for all its promise, is not a strategy, it's a channel that optimises for short-term gains. Clicks and conversions. It defends shelf space but rarely builds brand space.

Retail sales promotion strategies. You’ve probably worked out from the previous section that having a social media marketing strategy seems to be the key to interacting with all age ranges. However, ...

Retailers are adapting their marketing strategies to align with younger generations’ evolving tastes and preferences. Gen Z and Millennials prioritise authenticity, personalisation, and digital ...

In times of retail peaks and troughs, how can brands take advantage of contextual ads to win the hearts and wallets of shoppers on the move?

Marketing News & Strategy Retail media spending to reach $101 billion globally this year. Figure is an increase of 15% over 2021, per GroupM report. By Adrianne Pasquarelli.

Merchandising is any act of promoting goods or services for retail sale, including marketing strategies, display design, and discount offers.

Post-omnichannel play. If the retail industry in 2024 could be summed up in one word, it arguably would be “omnichannel.” Consumer brands embraced a strategy of everywhere all at once.