Red Bull already added a sweet watermelon flavor to its arsenal a few years ago. Now, a sugar-free version is on the not-too-distant horizon.

Red Bull only had one sugar-free option for a long time, and it was in the classic, ground-up SweetTarts flavor. Finally, there is rain in that desert.

Red Bull aims to cater to this demand by providing a sugar-free offering that still has the ‘distinct flavour’ and same energy boost provided by its consumer-favourite original.

Mixed with fresh watermelon chunks, lime juice and monk fruit syrup, which is naturally sugar free, the concoction transforms into an invigorating refresher that’s also very light on the calories.

It comes after Red Bull launched Pink Edition Sugar Free – its first-ever fully sugar-free flavour – earlier this year. Red Bull remains the category leader in energy drinks, having grown sales by ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster ...