And partner Ralf Dümmel promises: "With another medical product, I sold 100,000 units in teleshopping within 23 minutes." However, they both want 12 percent each of "BLISSAND", so 24 percent total.

The Lions become skeptical: "This isn't a charity gala or fundraising event", says Ralf Dümmel (58). Carsten Maschmeyer exits with praise: "I think it's great that you're tackling the packaging ...

Ralf Dümmel also makes an offer: "Your pitch here is super strong and super honest. The target group is gigantically large." And Dümmel, who jumps up cheering and hugs them both, gets the deal.

Only Ralf Dümmel (58) shows continued interest - and initiates exciting negotiations over company shares. Both sides finally agree on 30 percent for 240,000 euros.

Ralf Dümmel, the businessman who decided to invest €30,000 in the product, took to Instagram to say sorry for not having given enough attention to the topic of periods.