BEHR’s 2025 Color of the Year, Rumors, is a rich ruby red that feels both striking and sophisticated. Whether you’re a maximalist or a minimalist decor lover, here’s how to use Rumors at home.

On Aug. 21, Behr Paint announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as their pick for 2025.

For the past few years, Behr has been ranked as one of the most trusted brands in the U.S. by Newsweek and BrandSpark.. On the 2025 Most Trusted list, Behr maintains the top spot for interior ...