BEHR’s 2025 Color of the Year, Rumors, is a rich ruby red that feels both striking and sophisticated. Whether you’re a maximalist or a minimalist decor lover, here’s how to use Rumors at home.

On Aug. 21, Behr Paint announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as their pick for 2025.

A company doesn't last seven decades without the trust of its customers. Since 1947, Behr has offered paint, primers, stains and other products to help people transform every room in their home.