You can protect that expression (whether that be the name of your business, or product, or a logo, or design) by registering your work with the U.S. Patent and Trademark Office (USPTO) or the U.S ...

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

A small business needs to protect its intellectual property, which includes its business name and ... you should apply for trademark registrations for your business name, logo, slogan and designs ...