The Thai Commerce Ministry has sought the assistance of China’s foreign trade agency to help promote Geographical Indication ...

OX Engineered Products, manufacturer of structural sheathing and thermal insulation products, has appointed Mike Ryan as its ...

Great product leadership isn’t about avoiding these tensions—it’s about navigating them without losing sight of our purpose or compromising our values. The companies that do this well don’t just build ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Peloton names fourth CMO in 5 years as turbulence persists Megan Imbres, who has past experience at Apple, Amazon and Netflix, is credited with extensive experience in direct-to-consumer and ...

Tobacco use kills millions of people each year, and the introduction of new nicotine products has created new threats, particularly for young people.

A better way to market sustainable products Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

If marketing’s participation isn't already incorporated into a company's official product development process, they’re missing the boat.

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

Guideline agendas for product marketing workshops. Recommended research & insight structure. Several case studies of successful product marketing campaigns. Who should attend? Ideally suited for ...