United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be ...

We tested the multiple brand names with different versions of Google Ads for the term “metabolic syndrome,” and then chose the brand name based on the highest CTR. - Kale Panoho , K&J Growth 11.

How to Name Product Lines. Developing new products is a core exercise that keeps many companies moving forward. Releasing and marketing those new products is often a complicated process, ...

Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we'll use these for the purpose of this ...

Häagen-Dazs - an unlikely name for a highly successful brand. Conventional wisdom is that a brand name should be short and easy to say. One roundup of advice from branding experts suggests that ...

Choose product names that leave baggage at the door. How competitive are the organic SERPs? Say someone’s considering naming a new restaurant “Blue Fondue” and everyone loves the name.

A product may be useful and appealing in its own right, but the brand name can make or break its success. In a piece for The New Yorker, staff writer John Colapinto profiles a firm, Lexicon, that ...

As a result, the name Vicks read like a vulgar slang term to Germans. Beware of existing products. It is also important for new drug brands to make sure their names are not too close to those of ...