Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

• Leadership recognizes that the engineering team that supports the product line is probably the group most knowledgeable ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

ICW Group Insurance Companies has announced the launch of ICW Specialty, a new Excess and Surplus (E&S) business unit ...

Vinamilk, Vietnam's leading dairy company, presented its science-driven innovation strategy at the Global Dairy Congress (GDC ...

The growth-at-all-costs era is over, as investors home in on performance-first brands with long-term potential.

The world's largest sports apparel company has seen significant financial losses as it strives to maintain its stronghold ...

In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

You don't know from one day to the next what the tariff news will bring. How do you find any kind of business stability?

Economists warned that a barrage of new U.S. tariffs could trigger a renewed bout of inflation. So why aren't prices surging?