Unsought products: This category includes items that consumers generally do not consider buying without some convincing on the part of a salesperson. Examples include funeral insurance, extended ...

An example of a category killer superstore is Home Depot, which has significantly more square footage and inventory than a local hardware store and offers more choice in product variety.

Google’s ‘Rising Retail Categories’ tool provides marketers with data on the most-searched-for product categories. SEJ STAFF Matt G. Southern May 8, 2020 ...