A Q&A With A Brand Icon. I wanted to speak with the Morton Salt Girl, whose appearance was updated this year making it her first change since 1968.

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

Nykaa names Sharvari as its new brand icon, stepping in after Janhvi Kapoor’s long stint. The brand calls her the voice of ...

The idea for creating Jack wasn’t necessarily that we were going to create an icon. It really comes from the fact that he was a character, and it was really more the public that established that he ...

Character has helped modernize such revered brand icons as Snap, Crackle & Pop, the Lucky Charms leprechaun and the Trix rabbit. Modernizing a character can be tricky.

These brand identities certainly evolve over time, but they always stay true to their essence. Brands such as Arm & Hammer, John Deere, Levi’s, and Jack Daniels have always known this. At strategic ...

Nation’s Restaurant News (NRN), the premier publication serving the entire foodservice industry, announced that it has named Texas Roadhouse as the 2024 Brand Icon award winner.