Product marketing is strategic and focuses on bringing demand, whereas conventional marketing is more all-encompassing. Product marketing is considered one of the significant components of ...

In business for 115 years, Lucas’ Papaw Remedies has thrived by putting all its energy into one great product. But could ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix ...

Product marketing teams spend most of their time liaising with product teams (88.3% of their time), marketing teams (84.2%), and sales teams (75.9%). Image Source.

Where Product and Marketing Butt Heads. It's common for product and marketing teams not to be aligned because they often don't understand each other's roles and contributions. Product managers might ...

A new Texas law bans tobacco and vape product advertising within 1,000 feet of churches and schools. The law, signed by Gov. Greg Abbott, will take effect on September 1, 2025.

Marketing gets up-to-date, real-time product information, while product development makes sure they’re designing the right products, for the right customers, in the right markets.

Disney hired Ron Faris, who spent nine years at Nike, as senior VP of global marketing for Disney Consumer Products.

To keep pace with cultural momentum, Salomon runs a fast-cycle model that blends technical innovation with fashion-forward ...